Main Street Program
What is a Main Street program?
Georgia Main Street™ has been in existence since 1980, helping various communities preserve their downtown’s history, while breathing life into the community through economic growth and activities. As an affiliate member since 2017, the Lilburn Downtown Development Authority oversees this a volunteer-driven program that is committed to provide positive economic, social, and physical improvements to the city’s downtown while preserving its historical character.
How is this program different from other revitalization projects?
The National Trust Main Street Center® program offers a template that has proven successful in helping to revitalize downtown areas across the country. This program, based on the “Four- Point Approach,” doesn’t focus on single projects or areas of improvement, but addresses these four broader, long-term categories:
- Organization: This involves creating a volunteer based organizational structure consisting of a board and various committees all working together toward the same goal.
- Promotion: Downtown Lilburn will be promoted through various channels to engage others in the community to become involved. Marketing campaigns including advertising and special events will not only focus on recruiting additional volunteers, but also bringing potential new businesses, shoppers and investors to the area.
- Design: The design portion focuses on the positive physical appearance of the downtown area and its visual appeal to visitors. This may include landscaping, store fronts, lighting, sidewalks, parking and signage. Downtown Lilburn will help make downtown more visually appealing while highlighting and enhancing the historical characteristics already in place.
- Economic Restructuring: This category involves developing plans to help existing businesses grow and attracting new businesses to the area.
Downtown Lilburn can’t succeed without the input and dedication of volunteers willing to work toward a common goal. Change won’t happen overnight but with volunteers like you, Lilburn’s Main Street Program can develop the downtown area into the hub of activity it once was! This is great opportunity to be involved in your community and share some of your knowledge and expertise.